We found that the advert of SHELL was playing on the television; the advert added the animation into TV commercial that was increased creativity. The advert launched in 1950s or 1960s possibly and it was consisted of comedy man, Jazz music, monochrome frame, and Broadway style. Because the comedy man played the role, the advert became more vividly. The end of advert appeared the slogan that was “GO SHELL”; that made audiences more engaged in their brand. In addition, it was very interesting about another advert “The shell song TV advert” that made good use of advert song. A memorable song not only can raise consumer impression but also can combine the brand as the song start to play.In the case, we can seen that Michael Holiday sings the celebrated shell song TV advert from 1950’s.